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    珠海椅子营销模式全新转变 衣柜企业坚守与创新不可丢

    发布时间:2015-11-27 17:10:55 点击量:0

    珠海椅子,珠海政府办公家具,珠海事业单位办公家具,珠海酒店办公家具,珠海办公班台班椅,广东华旦家具科技实业有限公司,是一家现代办公家具设计、生产、制造、销售和服务一体化的现代化中高档办公家具大型企业。产品以“现代企业办公家具“为主,产品风格定位于“现代时尚办公家具”,目前款式几十个系列,产品延展后达到300-500个产品规格品种。
    互联网+和市场激烈竞争的双重压力之下,传统衣柜行业的营销模式有了全新改变,衣柜企业营销模式的升级势在必行。不过面对市场的改变,市场资深人士认为衣柜企业应该坚守与创新双管齐下方能把握住机遇。

    坚守终端销售是根本

    ZONGGUANDANGXIAYIJUSHICHANG,YIJUMENDIANRENGJIUSHISHICHANGSHANGDEZHULIUYINGXIAOFANGSHI。ZAIHULIANWANGSHIDAI,JINGUANDIANZISHANGWUFAZHANDIFENGSHENGSHUIQI,DANSHIYIJUQIYEDEXIANXIAHUODONGYIJIUYOUZHEBUKEDIANFUDEDI WEI。ZAIQUDAODUOYUANHUADEDANGXIA,YIJUQIYEXUYAOYOUCHONGFENDEZIWODINGWEI,RANHOULIYONGYOUZHIDECHANPINKAIZHANGENGDUODEZHONGDUANHUODONG,ZHEIYANGCAINENGZHANJUSHICHANGDEYIXIZHIDI。

    球探体育BUGUO,XIANJIEDUAN,ZHONGDUANHUODONGYUELAIYUEDUO,QIETONGZHIHUAYANZHONG,ZHUHAIYIZIXIAOFEIZHERONGYICHANSHENGSHIJUEYUXIAOFEIPILAO,RUHEGENGHAODIXUANZESHIHEQIYEDESHICHANGJINXINGTUIGUANGHUODONG,ZHUHAIYIZIZHEISHIMUQIANGEDAQIYEJIQIZHONGSHIDEWENTI。YINCI,ZAIZHEIZHONGQINGKUANGXIA,YIJUQIYEJIXUJIAQIANGCHUANGXIN,LIYONGPINPAIYINGXIANGLILAIXIYINXIAOFEIZHEDEZHUYI。

    创新互联网模式是大势

    球探体育YIJUXINGYESHANGCHUYUYINGXIAODEQIANQIJIEDUAN,XIANYOUDEYINGXIAOMOSHIHESHOUFAQIANPIANYILV,BUSHAOSHIZAIYITOUZHISHICHANG、TOUZHIXINYU、TOUZHIZIYUANZUOYINGXIAO,ERZHENZHENGDEYINGXIAOZESHI“WURENNENGFANG”。MIANDUIXIANGDUIDIMIDEYIJUSHICHANGJUMIAN,ZOUDUOYUANHUADAOLUSIHUCHENGWEIYIJUQIYEDUHANDONGMOUCHULUDEYIDAQUSHI。

    DANGXIA,HULIANWANGFAZHANXUNSU,YIJUQIYEDEZHUANXINGBIANGEZHILUBIANDEYICHANGPOQIE。YIJUQIYEZHIYOUGENSHANGBIANHUADEJIEZOU,CAINENGZHANJUGENGDUODESHICHANGFENE。JUTIERYAN,CHUANTONGQUDAOYUXINXINGQUDAOGEYOUZHANGCHU,YEGEYOUDUANBAN。YINCI,ZHEIXUYAOYIJUQIYEJIAQIANGCHUANGXIN,JIJITANXUNRANGCHUANTONGQUDAOYUXINXINGQUDAOSHIXIANHELIZUIDAHUADEFANGSHI。

    在面临新旧更替的渠道变化,卡诺亚也做了相应的调整,除了传统的线下终端模式,卡诺亚更希望借助互联网+的发展,在定制家具球探体育商城上有所收获。珠海椅子目前定制家商城的上线,期待为覆盖更多的消费人群,为消费者提供家居整体解决方案。

    SHICHANGZONGSHISHUNXIWANBIANDE,ERSHICHANGJINGZHENGHUANJINGDEFUZAZEXUYAOYIJUQIYEJIANSHOUZHUCHUANTONGQUDAODETONGSHIKAIPIXINDEXIAOSHOUQUDAO,CAINENGSHUNLIWANCHENGZHUANXINGZOUSHANGKECHIXUFAZHANZHILU。

    HUADANZICHUANGLIZHICHU,JIULIZHIYU:CHENGWEIXIANDAISHISHANGBANGONGJIAJUDELINGJUNZHE,YIKAICHUANGZHONGGUOXIANDAIBANGONGJIAJUXINJIYUANWEISHIMING。ZAIQIYEJINGYINGSHANG:YIYINGDE“KEHUDERENKEYUXUYAO”,JIYIHUODE“SHEHUIDEKENDINGYUZUNZHONG”WEIJINGYINGZONGZHI,ZHUHAIYIZIJIELIZUODAO“TONGXINGYE,TONGLEIXING,XINGJIABILINGXIAN”,LIZUQUANGUOYINGXIAOFUWUQUANQIUSHICHANG。

    ZHUHAIYIZI,ZHUHAIZHENGFUBANGONGJIAJU,ZHUHAISHIYEDANWEIBANGONGJIAJU,ZHUHAIJIUDIANBANGONGJIAJU,ZHUHAIBANGONGBANTAIBANYI,